"We live in a time where car companies spend a lot of money putting new cars through intensive development cycles. Cars are focus-group tested for clientèle in different continents, the feel-good concepts of passive and active safety are foremost in the minds of company executives, while the unholy trinity of Noise, Vibration, and Harshness are beasts that car companies wrangle with in the name of comfort and refinement for the owner."
AUDI R-Zero Concept
"Most modern cars are bland, cynically screwed together, and have lost any trace of craft as they meld into a kind of automotive Esperanto. Character and personality are just concepts dropped into the copy of a brochure, but are rarely translated to the actual product."
Porque será que aqueles maravilhosos concepts raramente chegam ao consumidor intactos?
@ Link
